Brand Refresh
Logo before rebranding
Logo after rebranding
Double-Gate Fold Brochure
The primary objective of this project was to create a piece of leave-behind material for homeowners who had never considered solar as an alternative energy source or a form of investment.
The brochure was intended to raise awareness of solar energy and appeal to the audience on a logical, emotional, and ethical level with eye-catching design and informative content. The double-gate fold print format complements the design by juxtaposing solar with traditional fossil-fueled energy – comparing not only the consumption but also the generation of energy while highlighting the financial, environmental, and social benefits of solar.
Printed by Snyder Printer, Inc. on 80lb Domtar Lynx Opaque Smooth Cover.
‘Energy Evolved' Booklet
The Apex booklet was designed for homeowners who are either interested in solar and want to learn more, or homeowners who are searching for the right solar installation company. The 30-page booklet also doubles as a presentation folder with a folder flap attached to the back cover.
The booklet serves as an in-depth homeowners’ guide to solar, and at the same time, functions as a company portfolio. It introduces company offerings, history, and growth while highlighting certain projects through professionally edited photos. The design and the imagery leave a strong impression and help elevate the company’s credibility.
Printed by Snyder Printer, Inc. on 100lb Finch Fine Smooth Cover and 80lb Finch Fine Smooth Text.
trade show pop-up display
The 10’ wide and 7.5’ tall trade show display was utilized at various local and regional events and festivals the company attended. It was designed to attract event goers to come up to our booth to speak with our solar energy consultants, and upon taking a closer look, the viewers could discover more information about Apex including services offered and service locations.
Charging Station decal design
The mobile charging station was my first big print project after rebranding. Due to the company’s limited budget, the decision was to create a decal design utilizing the trailer’s existing blue exterior. For the trailer interior, different components of a solar photovoltaic system would be mounted on the interior wall with labels next to them. Two solar panels would be mounted to the front of the trailer and one to the side. The trailer would function as a mobile charging station and a unique educational tool, where trade show and festival goers can wind down, charge their phones and learn about solar with the guidance of a solar consultant.
I worked closely with one of our local printers, Mike from Mike Baird Signs, LLC., during the initial stage to figure out ways to approach this projects in the most seamless and economical manner. The design I created utilized linear and geometric forms which signified the flow of electricity and helped explain the distinctive function of the vehicle. The design was budget friendly yet still had enough movement and dynamic to attract attention and encourage the viewers to shift their eyes horizontally upon approaching.